Shuronda Robinson is a fourth-generation entrepreneur who currently serves as the President & CEO of Adisa Communications – a boutique PR firm based in Austin, TX. Robinson founded the firm in 1995 and has played an integral part in providing intuitive and creative public relations, training, and diverse communications solutions for clients ever since. Robinson demands clarity and expects success for each project taken on by the firm. She is an expert in turning around projects or programs that have failed or have never gotten off the ground; she prefers to create new experiences rather than maintain what has already been done.
Instead of “solving problems,” Robinson offers innovative solutions. She seeks creatively inspired ideas to solve challenging issues while leading with a heart for equity and fairness. Often called upon to work through difficult conversations, she is a master at facilitating and guiding others to greater clarity and productivity.
For nearly 30 years, she has helped policymakers improve decision-making processes and implement successful multi-million-dollar social services, transportation, planning, natural resources, infrastructure, and public affairs programs throughout Texas. Her private sector clients also rely on her level-headed approach to public relations and include Frost Bank, Lenovo, and Wal-Mart. She enjoys taking on the more interesting and complex projects – often saying, “Call me after you’ve made all of the easy decisions!”
Robinson also connects grass-root community leaders and grass-top policymakers to influence decision-making. In addition, she is an influential civic leader and has established herself as a leader in the Central Texas community through her work with the Austin PBS, Boys & Girls Clubs, Austin Foundation for Architecture, the City-Wide MLK Celebrations, Zach Scott Theatre, and numerous other community service projects and organizations. She is currently working with City, County and community leaders to address the transformation of the homelessness response system to create more equitable housing and programs.
In 2021, Robinson launched The Adisa Foundation. The Foundation’s mission is to support a beloved community of entrepreneurs and leaders by providing leadership development, training, and grants to businesses, nonprofits, and other organizations. The Adisa Foundation also helps bring together global thought leaders to create greater peace and beauty on the planet.
In addition to being an award-winning journalist, Robinson is also the proud recipient of the Austin Woman Magazine Woman of the Year Award (2020), Small Business of the Year Award from Greater Black Austin Chamber of Commerce (2015), Emerging Leader Award from the Black Austin Democrats (2014), Rosa Parks Diversity Award from Women in Transportation - Heart of Texas Chapter (2013), and Outstanding Volunteer Award from YMCA of Austin (2002).
Robinson lives in Austin, Texas and is the mother of three young men, two of whom proudly serve in the US Navy and US Army.
After being told she could not swim in Barton Springs Pool during her Austin High School senior picnic, Joan Means Khabele took matters into her own hands. Read more here.
For frequent updates, visit the Facebook page of Austin NAACP President Nelson Linder!